A Study of the Relationship between Market Segmentation and Marketing of B&B in Penghu
碩士 === 靜宜大學 === 觀光事業學系研究所 === 99 === This study is to examine emphasis of market segmentation, and marketing mix that the operators of bed-and-breakfast in Penghu most often use. This research is to understand the operations situation and background of B&Bs in Penghu. To understand emphasis of m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54272589506895558680 |