Using zone of tolerance to explore the consumers’ price and service quality perceptions in group package tours

碩士 === 靜宜大學 === 觀光事業學系研究所 === 99 === Package tours are the main market and income source of travel agencies. The price and service quality are important considerations when consumers choosing the travel products. Many scholars prefer use zone of tolerance than SERVQUAL to assess the service quality....

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Bibliographic Details
Main Authors: Yen-ling Teng, 鄧雁玲
Other Authors: Shu-Hui Chou
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/27790369419088802209