Using zone of tolerance to explore the consumers’ price and service quality perceptions in group package tours
碩士 === 靜宜大學 === 觀光事業學系研究所 === 99 === Package tours are the main market and income source of travel agencies. The price and service quality are important considerations when consumers choosing the travel products. Many scholars prefer use zone of tolerance than SERVQUAL to assess the service quality....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27790369419088802209 |