The Relationship of Consumers’Cultural Characteristics, Ethical Beliefs and Purchasing Intentions – An Empirical Study of White Box Mobile (Shan-Zhai)Phones
碩士 === 實踐大學 === 企業管理學系碩士班 === 99 === Factories in Mainland China start to manufacture White Box Mobile Phones, non-brand name mobiles. As the increasing need in market and the advancement of technology, new mobiles have been mushrooming. No matter what mobiles’ function and appearances allure the co...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67691541729109118246 |