A study of introducing E-commerce into MICE Industry: An Innovative Bussiness Model
碩士 === 實踐大學 === 企業創新與創業管理研究所 === 99 === The MICE (Meetings, Incentives, Conventions and Exhibitions) industry involves a variety of lines of business, and is now faced with predicaments such as closed channels, resources shortage, and incomplete information, leading the whole industry to converge...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04395846273373885891 |