The Effects of Credibility and Product Category on e-WOM of the Bloggers：Risk Perception and Product Involvement as Moderators
碩士 === 東吳大學 === 心理學系 === 99 === The purpose of this study is to explore whether the blogger's self disclosure of receiving stipend from advertiser affects reader's evaluation of blogger's credibility which then might affect the e-WOM effect. The author also tries to examine the modera...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25655999647729095346 |