Multichannel Service Providers' Strategy: Understanding the Customers' Switching and Free-riding Behavior
碩士 === 東吳大學 === 企業管理學系 === 99 === Since the advent of the Web, multichannel customer management has become an issue for serious discussion. How a retailer integrates the Internet into its retailing process, and how it coordinates offline and online strategic decisions, can impact its performance in...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16739054128047079189 |