The Study of Service Quality,Customer Relations,Customer Satisfaction and Customer Loyalty - the Textbook Industry
碩士 === 東吳大學 === 企業管理學系 === 99 === Since 1989, government accomplished the privatization of textbooks copyright. It has set a new era in textbooks. As the Taiwan market was small and textbooks are oligopolistic market, competition became very intense. The Taiwanese government also lifted restriction...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50625646656988177439 |