The Study of Service Quality,Customer Relations,Customer Satisfaction and Customer Loyalty - the Textbook Industry
碩士 === 東吳大學 === 企業管理學系 === 99 === Since 1989, government accomplished the privatization of textbooks copyright. It has set a new era in textbooks. As the Taiwan market was small and textbooks are oligopolistic market, competition became very intense. The Taiwanese government also lifted restriction...
Main Authors: | Chin-han Lin, 林靖翰 |
---|---|
Other Authors: | 王忠宗 |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/50625646656988177439 |
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