The Study of Effect Advertising by Regulatory Fit-The Moderating Effect of Product Category and Self-Monitoring
碩士 === 東吳大學 === 企業管理學系 === 99 === In today's competitive market, the company developed the product to conform customer expectations and meet their needs actively. In marketing, the advertising is not only the most direct way but also the most popular to convey the general product to the con...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/11816192639999112371 |