The Study of the Influence of Pricing Form and Promotion Type on Consumer’s Purchase Intentions
碩士 === 東吳大學 === 企業管理學系 === 99 === Price plays an important role in the plan and execution of marketing strategy. Effective price must be equal to or lower than the value of consumer’s available benefits. Therefore, on the current environment, many enterprises use different pricing form in order to i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64763866522607609807 |