The Effects of Servicescape and Experiential Marketing on Consumer Loyalty in Hot Spring Hotel Industry
碩士 === 東吳大學 === 企業管理學系 === 99 === The preferences and expectations of tourists have transited from purely rational or functional purposes to experiential orientation. Also, tourists nowadays tend to seek an unforgettable experience and memory. More and more service industries have created a specif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88079628037229937746 |