A study on brand strategy of online game companies through concept map
碩士 === 東吳大學 === 企業管理學系 === 99 === Abstract There are plenty of topics discussing the brands on different industries. But for the popular online game industry we can barely find relative articles researching on consumer identification or brand images. Therefore, the core of my research is basic on r...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10301134495260790580 |