品牌管理策略之研究─以『HP』公司為例
碩士 === 東吳大學 === 國際經營與貿易學系 === 99 === This research of brand management strategy for HP starts with fact finding stage that first investigates available references of other brands in the industry. Then, it analyzes applicable case studies that support the researches. Finally, using surveys of field s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87207033706243820879 |