Environmental Factors, Marketing Management And Performance Related Technology Transfer─Take Taiwanese Business Operating In China Market As An Example

碩士 === 東吳大學 === 國際經營與貿易學系 === 99 === Technology transfer has become a major international companies operating cross-border issues, technology leaders need to think about how technology transfer to expand market share, to strengthen its market leadership position; technology laggards will have to thi...

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Bibliographic Details
Main Authors: Chia-Chi Chen, 陳家琦
Other Authors: none
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/93579567894767265227