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碩士 === 東吳大學 === 國際經營與貿易學系 === 99 === Previous studies recognized that CSR activities improve the consumer identification to the firm. According to the literatures, this study focuses on consumer’s perspective to explore the relationship between CSR sustainability and consumer identification. And mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00858929893985427037 |