Mining the impulse buying behavior in retail business
碩士 === 東吳大學 === 資訊管理學系 === 99 === Recently customer behavior has been extensively studied in the marketing field. Many enterprises analyze customers’ data and their transaction records to expose the customer purchasing patterns in order to develop the appropriate marketing strategies. Impulse buying...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87502130218467611141 |