The value of the global top hundred brands of trend and visual analysis

碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 99 === The rise of the knowledge economy and the impact of globalization, the "brand" is a modern enterprise as one of the most important intangible assets, which created a nearly brand marketing strategies. However, such influence, to promote business mo...

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Bibliographic Details
Main Authors: Hsia-Ching Wang, 王霞青
Other Authors: Nai-Fong Kuo
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/06966702894080119533