| Summary: | 碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 99 === The rise of the knowledge economy and the impact of globalization, the "brand" is a modern enterprise as one of the most important intangible assets, which created a nearly brand marketing strategies. However, such influence, to promote business model has changed, in addition to attention to product quality and functionality, is more important is the "brand value."
In this study, the U.S. "Business Week" (BusinessWeek), and the world's largest brand consultancy Interbrand, the world's leading co-evaluation results and the market research firm Millward Brown Optimor, two companies announced the "great global brand value percentage" data as a sample, through the icon of the interpretation and regression analysis to examine the "top hundred brand" of the year, countries, industry trends and brand value and relevance between.
The result of this research shows that the top hundred brands are the maximum number of U.S. brands, but are at home among the micro, and with the other finalists the value of national brand growth trend in the number of negative correlation, the sharpest change in the Asian short-listed countries, while the German brand is the phase more stable. The difference with other industries, information services, electronic technology, financial services accounted for the top three, fashion boutique Quasi growth trend of the strongest, most powerful media entertainment declining trend; the goods do not distinguish it, should be the fastest growing Information Services and Electronics Industry Google and Apple. Even if the decline in the state economy, the global percentage of total value of major brands will not only be able to maintain standards, and even further growth and brand rankings infer the results.
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