The Study of Brand Placement Effect on Consumer's Attitude and Behavior Intention – Use Music Video as an Example
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 99 === Placement marketing has become an important means of brand marketing. The enterprises paid placement of brand images in entertainment media for the purpose of publicity. They hope that audiences will change their attitude towards the brand and further genera...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88819732881525569573 |