Competitive strategy, creativity and innovation in the business model of TV shopping channel - "Fubon Momoshop" company case study
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 99 === This study focused on how the TV shopping industry with innovative value of the strategy and improve operating efficiency and expand its business model and development trends. In this research, MOMO Fubon shopping study, the actual operation of the virtual s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76818824241282739442 |