A Research on the OLG Repurchase Behavior：And a Reconsideration of the Steps Design of Attitude Scales
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 99 === This empirical study included two parts：The first was the influence of “service quality and “customer satisfaction” to online game repurchase behavior. Most of previous studies in “repurchase behavior" used to employ "attitude"...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01015184931984495701 |