Research on the perception of IMC in advertiser- Chunghwa Telecom as a case study
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 99 === Introduced by Don E. Schultz in 1990, the notion of Integrated Marketing Communications (IMC) becomes an important backstage strategy of brand management and communication nowadays. However, despite the prevalence of IMC, it remains to be defined whether...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74668987380240407928 |