Research on the perception of IMC in advertiser and advertising agency- event marketing of FamilyMart as a case study
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 99 === Integrated Marketing Communication (IMC) is wildly discussed and executed in marketing academics and industry field since 1990. The so-called “Integrated Marketing Communication” is to evaluate various communication tools and skills, and define its role i...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98500391363395975148 |