The impacts of mountain tourism involvement and marketing communications on destination image and tour intentions - A case study of Yushan National Park
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 99 === The development of mountain tourism has been increasingly in recent years. The mountain resources in Taiwan are so abundant that it is believed that Taiwan has potential to develop mountain tourism in international market. This research is to investigate the i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91326660522476647201 |