Consumers' personality traits and their perceptions on travel television advertisement formats toward consumers' attitudes and intentions of traveling
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 99 === Applicability of advertisement formats and advertising appeals that give rise to emotional responses from consumers are regarded as the crucial factors determining whether information is successfully delivered or not. Previous studies showed that’ personality...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77244486381524145934 |