A Study on Applying Data Mining Tools to Customer Value Evaluating and Marketing

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 99 === Based on the rapid development of global information technology, E-commerce becomes a needed business mode for each company. As the Internet with instantaneity, interactive, the low cost, no time, non-geographical restrictions, buyers can shop anytime and an...

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Bibliographic Details
Main Authors: Li-ting Lin, 林莉婷
Other Authors: none
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/24168504721065960528