Impact of Family Brand Entitativity on Marketing Mix: An Empirical Study of Taiwan’s Automotive Industry
碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 99 === In the wave of globalization, national boundaries blur, causing Taiwan’s automotive industry to face fierce competition. As automobile manufacturing technology and product technology have matured, competition among car manufacturers is transferring from a techn...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04029493795577532472 |