The Effect of Product Characteristic, Customer Involvement and Brand Image on Purchase Intention- A case study of Vietnam toilet appliances.
碩士 === 樹德科技大學 === 金融與風險管理系碩士班 === 99 === With the rapid growth of house construction, sanitary industry are trying to attract and win customers through new series of products, thanks to the WTO membership, are integrating more and more to the global market, and can not stay out of this trend....
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49066787083537102515 |