Factors Impacting the Effectiveness of CRM Implementation at Enterprises Nam Dinh Province, Vietnam

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 99 === In highly competitive environment, businesses are now addressing how to transform their approach to customer management: business needs to understand their customers better, know who are the most profitable customers, and how to best retain those customers....

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Bibliographic Details
Main Authors: Pham Thanh Tam, 範青心
Other Authors: 張興亞
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/54435784971553122739