Research on How Shopping Convenience of the Convience Stores in Kaohsiung for Consuming Influence Consumers’s Shopping Will—using Service Quality as Mediator

碩士 === 樹德科技大學 === 經營管理研究所 === 99 === This dissertation aims to find out the influence of convenience store owners’ service quality and conveience for consuming on consumers’ will to purchase. The data in the present study was collected from 348 questionnaires which chose consumers shopping in th...

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Bibliographic Details
Main Authors: Chen Hsiu-Kuan, 陳秀觀
Other Authors: 楊一峰
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/03837908920230239371