A Study on the Effect of Store Image, Service Quality and their Interaction on Customers’ Purchase Intension in Fast Food Industry
碩士 === 樹德科技大學 === 經營管理研究所 === 99 === The study is based on the samples of fast food customers in Kaohsiung, discussing how the store image and service quality of a fast food restaurant and their interaction affect customers’ purchase intension. In the study, 360 questionnaires were issued to the cus...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/05908345468589183223 |