TV Shopping Service Quality, Advertising Endorsements on Consumer Purchase Intensions- The Perspective of Customer Value
碩士 === 樹德科技大學 === 經營管理研究所 === 99 === Affected by the information media opened, the cable industry has rapidly developed and inevitably, TV shopping, nowadays, in marketing channel, as well as online shopping formed a new market. As China Eastern marketed his goods by training advertisement endorsers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41469270298397874296 |