A study on the impact of purchase intention for expertise and brand image-Taiwan women''s bra as a case study

碩士 === 樹德科技大學 === 經營管理研究所 === 99 === Brassieres (bras), in the very beginning, are foreign products. When Taiwan transformed from agricultural ear to industrial and business ear, the needs and demands of Brassier (bras) for Taiwan’s female are multiplied and also grown into a highly profitable busin...

Full description

Bibliographic Details
Main Authors: Shu-De Sun, 孫樹德
Other Authors: 楊一峰
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/54148762762239162301