The Study on Relationship among Service Quality, Brand Image, Customer Satisfaction and Customer Loyalty of Mobile Telecommunications Industry
碩士 === 南台科技大學 === 工業管理研究所 === 99 === After the policy of telecommunication liberalization is implemented across Taiwan and with market competition becoming much fiercer, all telecommunication companies not only focus on improvement of service quality to increase consumers’ satisfaction, but also sti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/21294413945370094126 |