The Relationship among Loyalty, Commitment and Customer Citizenship Behavior: A field study of shopping mall customers
碩士 === 南台科技大學 === 企業管理系 === 99 === ABSTRACT This study reports the findings of issues concerning of customer citizenship behavior (COBs) by adopt Shopping mall customer in Vietnam. This study investigates customer behaviors’ adoption and factors influencing the adoption of customer citizenship beh...
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| Language: | en_US |
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100
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38739187765349672726 |