The study of factors influencing on consumer perception and satisfaction towards fast food chain store in Ho Chi Minh city, Viet nam. The case of Pho24, KFC, Lotteria and Jollibee
碩士 === 南台科技大學 === 企業管理系 === 99 === Homegrown Vietnamese fast-food companies are using Western branding techniques to grab a chunk of the country's fast-growing consumer market before U.S. heavyweights like McDonald's Corp. The Vietnamese fast food industry has grown rapidly, in 2009, total...
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| Language: | en_US |
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100
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14916259596581484810 |