A Study on Influence of Self-Referencing on Blog Marketing－The Moderating Effect of Argument Quality and Attitude toward Blogging
碩士 === 南台科技大學 === 資訊管理系 === 99 === Since the electronic commerce has incessantly developed, Otaku Economy becomes the most popular topic nowadays. Before they shop on the Internet, people do not just collect information on Google; in addition, they read blogs. Therefore, blogs have become one of the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/40640483280839474825 |