A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs－Taking Starbucks Tumbler as example.
碩士 === 南台科技大學 === 休閒事業管理系 === 99 === This study to further understand the different lifestyles of the groups and their motives for souvenir purchasing behavior by qualitative interviews. The purpose of this study was exploried the relationship between the different tourists of the lifestyle motivati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
100
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77322579866381389344 |