A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example.
碩士 === 南台科技大學 === 休閒事業管理系 === 99 === This study to further understand the different lifestyles of the groups and their motives for souvenir purchasing behavior by qualitative interviews. The purpose of this study was exploried the relationship between the different tourists of the lifestyle motivati...
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ndltd-TW-099STUT86750152016-11-22T04:13:40Z http://ndltd.ncl.edu.tw/handle/77322579866381389344 A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example. 遊客生活型態對旅遊紀念品購買動機之研究—以星巴克隨行杯為例 Chang Ching Ching 張晶晶 碩士 南台科技大學 休閒事業管理系 99 This study to further understand the different lifestyles of the groups and their motives for souvenir purchasing behavior by qualitative interviews. The purpose of this study was exploried the relationship between the different tourists of the lifestyle motivations influence the type of souvenirs purchase and buying behavior. The snowball sampling is used for searching the respondents, and then using the semi-structured model as a tool to do depth-interview. The depth interviews inductive analysis of respondents' purchasing behavior. According to the research result, suggest the industry to understand of different types of customers for buying tumbler, designed one product which suitable for the public’s preferences. In the material of the products should be more strengthened, and could have memorial in the products designed, to increase consumer’s purchase desire of the product, and extend tumbler’s sales market. Wang Yi Fung 王逸峰 100 學位論文 ; thesis 125 zh-TW |
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碩士 === 南台科技大學 === 休閒事業管理系 === 99 === This study to further understand the different lifestyles of the groups and their motives for souvenir purchasing behavior by qualitative interviews. The purpose of this study was exploried the relationship between the different tourists of the lifestyle motivations influence the type of souvenirs purchase and buying behavior.
The snowball sampling is used for searching the respondents, and then using the semi-structured model as a tool to do depth-interview. The depth interviews inductive analysis of respondents' purchasing behavior.
According to the research result, suggest the industry to understand of different types of customers for buying tumbler, designed one product which suitable for the public’s preferences. In the material of the products should be more strengthened, and could have memorial in the products designed, to increase consumer’s purchase desire of the product, and extend tumbler’s sales market.
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Wang Yi Fung |
author_facet |
Wang Yi Fung Chang Ching Ching 張晶晶 |
author |
Chang Ching Ching 張晶晶 |
spellingShingle |
Chang Ching Ching 張晶晶 A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example. |
author_sort |
Chang Ching Ching |
title |
A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example. |
title_short |
A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example. |
title_full |
A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example. |
title_fullStr |
A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example. |
title_full_unstemmed |
A Study of Tourist’s Lifestyle and their purchasing motivations toward souvenirs-Taking Starbucks Tumbler as example. |
title_sort |
study of tourist’s lifestyle and their purchasing motivations toward souvenirs-taking starbucks tumbler as example. |
publishDate |
100 |
url |
http://ndltd.ncl.edu.tw/handle/77322579866381389344 |
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