Type of Endorsers and Humorous Functional Tea Beverage TV Commercials Advertisements on Advertising Effectiveness

碩士 === 南台科技大學 === 資訊傳播系 === 99 === In recent years, people began to attach importance to health and wellness. Beginning in 2006, oil cut of functional tea has become popular. Functional tea means “improve health, reduce disease risk of harm, and has substantial scientific evidence of effi...

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Bibliographic Details
Main Authors: Hsieh, Hsien-Yi, 謝獻毅
Other Authors: 梁丹青
Format: Others
Language:zh-TW
Published: 100
Online Access:http://ndltd.ncl.edu.tw/handle/56558147666545169406