Effects of Service Quality and Perceived Risk on Group Buying Value and Customer Satisfaction - Traditional Group Buying as an Example
碩士 === 南台科技大學 === 行銷與流通管理系 === 99 === The hot issue of group buying has merged into our daily life, and has become a bargain tendency particularly for office workers and students. However, it is not easy to have new ideas when the group buying continues to grow. The good and cheap business operation...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58323554053240581813 |