The Impact of Relational Bonds and Relational Quality on Customer Loyalty – The Moderating Effects of Switch Costs, Relationship Interia, Customer Relationship Proneness
碩士 === 南台科技大學 === 行銷與流通管理系 === 99 === The object of this study is the customers of banks and the subject is to discover the impact of relational bonds and relational quality on customer loyalty with the moderating effects of relational situations（switching costs, relational inertia and customer rela...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51378177291581936561 |