The Interrelationships among Attitude, Satisfaction and Behavioral Intention—Event Marketing of Dream Mall
碩士 === 南台科技大學 === 行銷與流通管理系 === 99 === ABSTRACT Because the economy is in a slump condition, the traditional promotions such as advertising and publicity will be eliminated from this varied society. When the situation happens continuously, Event Marketing becomes an innovational strategy by marketers...
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| Format: | Others |
| Language: | zh-TW |
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100
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12774921055239273898 |