An Investigation of Green Marketing and Consumer’s Attitudes toward Green Stores

碩士 === 南台科技大學 === 行銷與流通管理系 === 99 === The environmental issues, protection of environmental resources, and the pursuit of sustainable development has become a global trend in recent years. From small aspect to such as individual consumer to the entire country, green consumption and green marketing h...

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Bibliographic Details
Main Authors: LIU, HUNG-LU, 劉虹呂
Other Authors: 蔡雅玲
Format: Others
Language:zh-TW
Published: 100
Online Access:http://ndltd.ncl.edu.tw/handle/83665644580902661515