Studies on the city brand from the behavior tention of visitors
碩士 === 大仁科技大學 === 休閒健康管理研究所 === 99 === After the acceptance of metropolitan marketing concept in 1992, it became more important to the pursuit and setup of metropolitan brand image, and Kaohsiung city has also become the first example of metropolitan marketing implementation in Taiwan. Currently, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77876318596462593470 |