The Integrated Marketing Strategy of Financial Holding Company-A Case Study of Cathay Century Insurance
碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 99 === How could Cathay Century Insurance strive from ranked 5th to 2nd in 2007 in such a highly competitive business environment in Taiwan’s non-life insurance market? What are the key factors of success for Cathay Century Insurance to stand out in the non-life insu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24565638617719819187 |