To Explore the Consumer Behavior in Tourism

碩士 === 亞洲大學 === 國際企業學系碩士班 === 99 === This study develops a conceptual framework to extend the knowledge of consumer behavior in tourism. First of all, this study investigates the impacts of service quality, attraction, and personality on tourist behavior, respectively. In addition, we further explor...

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Bibliographic Details
Main Authors: Ying-Rou Li, 李英柔
Other Authors: Cheng-Feng Cheng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/27625155617310503160