Evaluating the Impacts of Personality and Relationship Marketing – Take Life Insurance Industry as an Example
碩士 === 亞洲大學 === 國際企業學系碩士班 === 99 === This study attempts to develop integrated framework to explore the impacts of relationship marketing and personality on customer satisfaction through service quality and perceived risk based on the perceptive of life insurance industry. Accordingly, the main purp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66989649778338664515 |