The Impact of Perceived risk on Purchase Intention – A Case Study on the Procurement of Certified Second-hand Car
碩士 === 亞洲大學 === 經營管理學系碩士班 === 99 === Customer takes into account many factors in the purchase decision for a second-hand car. To name a few, economic consideration, ease of driving, security and safety features, ease of parking, and total value. Although price is the top priority among them, concern...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49690699659341081625 |